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Audience Analysis

Time for the quarterly sales information meeting, everyone has to come together to see how well the company is doing compared to competitors and the rest of the economy. Before that can happen decisions has to be made to make it an effective message between all entities of the company. Analyzing the audience always helps; effective communication with the audience depends on selecting the method and tool of communication that will reach them.
What characteristics are considered during the quarterly sales information meeting? Understanding, what is the common interest among the audience? Quarterly sales involve employees, stockholders and, management together for a common goal. Presenting the audience, stakeholders with graphs, figures and examples of the company's quarterly growth with hand out along with presentation enhances the experience. Knowing the audience attitudes is a great boost of confidence to the approach for an effective message. The employee’s morale is very high there have not been any layoffs. In, fact they have hired more employees. The purpose for any company is to see growth if that being growth in stocks, sales and, employees growth. So there are always some types of anxieties that go along with choosing the proper tool to deliver the message. Possessing the right data also gives the presenter the upper hand on how to handle questions and anticipate particular ones.

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